Google My Business (GMB)
Brightlocal analysed click-through rates of the Search Engine Results Page (SERP) and found:
- Organic position 1 27.4%
- Local Pack position 1 17.3%
- Local Pack position 2 12%
- PPC Top position 1 10.5%
"32.3% of all search clicks go to the Local Pack | Top 3 listings"

Some surprising stats:
- 46% of all Google searches are local
- 64% of local customers use search engines and directories as their main way to find local businesses
- 50% of local mobile searchers look for business information (like a company's address or phone number)
- A whopping 78% of local mobile searches result in an offline purchase

The world is on Google's search
And now with Google My Business, customers don't need to visit your website anymore to:
- Book an appointment
- Get a quote
- Call you
- Message you
- Ask questions
- Post reviews
- Find your offers and pricing
- Find directions
...all those things customers typically go to your website to do.
To learn how Google My Business can help your business contact us.
How we can help your business Survive and Thrive
- Impact and Action
- Business Packs
- Keep it Local