Google My Business (GMB)

Google My Business (GMB) is a relatively new marketing tool that offers more power to business owners over how their company appears in search results.

It's no surprise, GMB has improved its position as the dominant locale search entry point. Recent studies have shown that at least once a week 74 per cent of customers conduct local searches.

Of those searches, 54 percent said they visited the business in person, either immediately or on the same day. For the smart business owner having control of what information appears about them in search is a great opportunity.

Businesses can catch customers' attention in the search results, manage their own reputation, and harvest the benefits of a well-presented company brand.

Brightlocal analysed click-through rates of the Search Engine Results Page (SERP) and found:

  • Organic position 1 27.4%
  • Local Pack position 1 17.3%
  • Local Pack position 2 12%
  • PPC Top position 1 10.5%

"32.3% of all search clicks go to the Local Pack | Top 3 listings"

Some surprising stats:

  • 46% of all Google searches are local
  • 64% of local customers use search engines and directories as their main way to find local businesses
  • 50% of local mobile searchers look for business information (like a company's address or phone number)
  • A whopping 78% of local mobile searches result in an offline purchase

The world is on Google's search

The core business strategy of Google has always been that of monetizing exposure. They have mastered the dissemination and distribution of enterprise information.

Most businesses that have previously relied on them - and paid them-to get tourists to perish through the door as they wield their gauntlet to monetize.

Late in the last decade, online shopping dominated websites like Kelkoo, Pricerunner, Shopping.com and Dealtime. Today, search results hardly make an impression.

What happened to them? Google Shopping.

And now with Google My Business, customers don't need to visit your website anymore to:

  • Book an appointment
  • Get a quote
  • Call you
  • Message you
  • Ask questions
  • Post reviews
  • Find your offers and pricing
  • Find directions

...all those things customers typically go to your website to do. 

To learn how Google My Business can help your business contact us.

How we can help your business Survive and Thrive

  • Impact and Action
  • Business Packs
  • Keep it Local
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